PRIVACY POLICY
Effective Date: 21 September 2026
1. INFORMATION WE MAY COLLECT
Personal Information: Full name, mobile/telephone number, email address, billing address, shipping/delivery address, city, state, PIN Code, order details and information provided while contacting customer support.
Order & Transaction Information: Products ordered, order number, order date, order value, delivery information, payment status, refund and cancellation information.
Technical Information: IP address, browser type, device type, operating system, pages visited, approximate usage information, date/time of access and referring website/source.
2. HOW WE USE YOUR INFORMATION
We may use collected information to process and fulfil orders, confirm orders, deliver products, process refunds/cancellations/replacements, provide customer support, respond to enquiries, maintain records, improve our Website and products, understand website usage, prevent fraud, maintain security, comply with applicable laws, and conduct business analytics.
Where permitted by applicable law and with appropriate consent where required, information may also be used for promotional and marketing communication.
3. MARKETING & PROMOTIONAL COMMUNICATION
With appropriate consent or where otherwise permitted by applicable law, Rrutba may send product updates, new launches, offers, discounts, festival campaigns and brand updates.
You may request to stop promotional communications through an available unsubscribe/opt-out mechanism or by contacting us. Essential transactional communications such as order confirmations, delivery updates and security notices may still be sent.
4. COOKIES & SIMILAR TECHNOLOGIES
Our Website may use cookies and similar technologies to remember preferences, maintain shopping-cart functionality, understand traffic, improve performance, analyse usage, improve advertising effectiveness and maintain security.
You may control or disable cookies through your browser settings. Disabling certain cookies may affect Website functionality. Third-party services may also use their own cookies according to their respective policies.
5. THIRD-PARTY SERVICES
Rrutba may use third-party providers for payment processing, website hosting, analytics, order management, shipping/logistics, customer support, communication, marketing, advertising, fraud prevention and technical support.
Such providers may process information as necessary to provide their services, subject to applicable legal, contractual and security requirements.
6. AMAZON, FLIPKART & OTHER E-COMMERCE PLATFORMS
Rrutba products may be available through Amazon, Flipkart and other authorised e-commerce platforms.
If you purchase through a third-party marketplace, your personal information may be collected and processed by that marketplace. The marketplace may share relevant order information with sellers, logistics providers or service partners as necessary to fulfil the transaction.
The marketplace's own Privacy Policy and Terms & Conditions apply to information processed directly by that platform. Rrutba does not control the privacy practices of independent third-party platforms.
7. PAYMENT INFORMATION
Payments made through the Website may be processed by authorised third-party payment gateways or payment service providers. Their own privacy policies and applicable laws may apply.
Rrutba does not request or intentionally collect confidential credentials such as UPI PIN, ATM PIN, CVV or internet-banking passwords. Customers should never share such information with anyone claiming to represent Rrutba.
8. SHIPPING & DELIVERY INFORMATION
To deliver an order, relevant information may be provided to logistics or courier partners, including customer name, delivery address, mobile number, PIN Code and order/reference information.
Information is shared only to the extent reasonably necessary for delivery, tracking, customer support and related services.
9. CUSTOMER SUPPORT & COMMUNICATION
If you contact Rrutba through email, telephone, WhatsApp, social media, contact forms or other channels, we may retain relevant communication information to respond to enquiries, resolve complaints, provide support, verify transactions, maintain service records and comply with applicable requirements.
10. DATA SECURITY
Rrutba takes reasonable measures to protect personal information against unauthorised access, misuse, alteration, disclosure or loss. However, no electronic transmission or storage method can be guaranteed to be completely secure.
Customers should protect passwords, OTPs, payment credentials and other confidential information. Rrutba will never ask for your UPI PIN, ATM PIN, CVV or banking password for order processing or refunds.
11. WHEN WE MAY SHARE INFORMATION
We may share relevant personal information with payment providers, courier/logistics partners, website/hosting providers, technology and IT providers, customer-support providers, analytics or marketing providers, professional advisers, government authorities or law-enforcement agencies where required, and other service providers necessary to operate our business.
We do not intend to sell your personal information as a standalone commercial product.
12. LEGAL & REGULATORY DISCLOSURES
Rrutba may disclose or process personal information where reasonably necessary to comply with law, respond to lawful government requests, prevent fraud or unlawful activity, protect rights/property/safety, investigate Website misuse, enforce our Terms & Conditions or meet court and regulatory requirements.
13. DATA RETENTION
We may retain personal information for as long as reasonably necessary for order fulfilment, customer support, accounting and business records, legal/regulatory compliance, dispute resolution, fraud prevention, security and legitimate business purposes.
When information is no longer required for a lawful purpose, it may be deleted, anonymised or otherwise handled in accordance with applicable legal requirements.
14. YOUR DATA RIGHTS
Subject to applicable law, individuals may have rights relating to their personal data, including requesting information about data processed, correction of inaccurate information, deletion/erasure where applicable, withdrawal of consent where processing is based on consent, raising a grievance, and exercising other rights available under applicable data-protection laws.
Requests may be subject to reasonable verification requirements. Withdrawal of consent will not affect processing lawfully carried out before withdrawal.
15. CHILDREN'S PRIVACY
The Rrutba Website is intended for general consumers and is not knowingly designed to collect children's personal information in violation of applicable law.
If you believe a child has provided personal information to us inappropriately, please contact us so the matter can be reviewed and appropriate action taken.
16. THIRD-PARTY LINKS
Our Website may contain links to Amazon, Flipkart, payment providers, social-media platforms and other authorised partners.
Once you access a third-party website, that website's privacy policy and terms may apply. Rrutba is not responsible for the privacy practices, security or content of independent third-party websites.
17. SOCIAL MEDIA
Rrutba may maintain social-media accounts or pages. If you interact with us through social media, the relevant platform may collect and process information under its own privacy policy.
Information voluntarily made public on social media may be visible to others. Please avoid sharing sensitive personal information publicly.
18. BUSINESS TRANSFERS
If Rrutba or the relevant business operated/marketed by Sai Kriupa is involved in a merger, acquisition, restructuring, sale of assets or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
19. CHANGES TO THIS PRIVACY POLICY
Rrutba may update this Privacy Policy to reflect changes in business practices, technology, Website functionality, legal requirements, services or third-party providers.
The updated policy will be published on rrutba.com with the revised effective date.
20. GRIEVANCE & PRIVACY CONTACT
Questions, concerns, complaints or requests relating to personal information or this Privacy Policy may be submitted through the contact details published on the Website.
Brand: Rrutba
Marketed by: Sai Kriupa
Website: rrutba.com
21. CONSENT & ACKNOWLEDGEMENT
By using the Rrutba Website, submitting information through forms, contacting us, or placing an order where consent is required, you acknowledge that you have read this Privacy Policy and understand how personal information may be processed for the purposes described above.
Where applicable law requires specific consent, Rrutba will seek such consent through an appropriate mechanism.
22. GOVERNING LAW
This Privacy Policy shall be governed by the laws applicable in India. Nothing in this Privacy Policy is intended to remove or restrict any statutory right available to an individual under applicable Indian law.